Panasonic Group Pavilion "Nomo Country" at the 2025 World Expo in Japan

The Panasonic Group Pavilion "Nomo no Kuni" is a pavilion based on the concept of "Unlock your nature" that draws out the potential of children through sensory analysis technology and experiences that stimulate the five senses. Utilizing the latest technology from Panasonic Holdings, we have achieved a spatial design that harmonizes with the worldview of "Nomo no Kuni" by using tiles that evoke the tactile sensation of walking on natural ground, natural wood finishes with metallic textures, and concept design techniques that combine with 3D printing. We adopted a spatial and experience concept design approach centered on what we can do for the future of children, incorporating cutting-edge design and construction methods in sustainability, such as reusable tiles and biodegradable concept design printing.

Based on the original story "The Country of Nomo", we were asked to concept design a space that would awaken the senses and sensibilities of children and unleash their potential. Rather than explaining technology and sustainability in displays-like way, we wanted to express it seamlessly within the worldview of the story. Furthermore, we were asked to create a sustainable design that would look beyond the period after the event ended.

We responded to the abstract challenge of children becoming aware of their own sensibilities and potential with a design that combines multi-sensory stimulation and technology to create a narrative experience. We sensed experiential behavior, analyzed the "child-likeness" derived from unconscious movements, and presented a story of the possibility that could be derived as a result. By using the latest technologies such as cross-modal stimulation that combines sound, video, and vibration, flow line design that brings out physicality, and transparent OLED (organic EL display), we have given shape to a new approach for children to feel and notice for themselves by naturally integrating them into the worldview. In addition, in order to ensure that a diverse range of children can enjoy sensory and physical experiences equally, we conducted workshops from the perspective of DEI* based on the principle of inclusive design (inclusive concept design), and carefully reflected them in the spatial configuration, material selection, and experience design.

We are also working on a design and build process that takes into account the perspectives of sustainability and the circular economy.

In order to avoid excessive decoration and the use of interiors materials, the volume and effect of the space are carefully designed, and the attention is directed to the center and floor, thereby reducing decorative elements on the walls and ceiling and reducing the environmental impact.
・We used computational concept design methods to reduce the amount of scrap materials and intermediate materials generated during the production process. As a specific example, leaf construction, which is a motif linked to the façade, is designed by dividing it into curves that can be processed by general machines to reduce material waste. In addition, the leaf mesh composed of biodegradable resin realizes a delicate expression of light and shadow with a highly hollow concept design, while reducing the amount of raw material used, and the finely dividable shape contributes to increasing the surface area and brings out the biodegradable performance of the material.
We actively use reusable materials and construction methods. Bespoke mosaic tiles to stimulate physical sensations from the feet are construction on removable base panels that can be dismantled and reused in economic dimensional units. In addition, 3D printing is also a cyclical concept design with a view to re-pelletizing after the displays is completed and converting it to other applications.

* DEI is an acronym for "Diversity," "Equity," and "Inclusion."